What is The AEGGEN Principle?
The AEGGEN Principle underlines everything that jericho stands for. AEGGEN is our business philosophy.
What does AEGGEN mean?
Well, on its own AEGGEN doesn't mean anything! AEGGEN is, however, an anagram for the word ENGAGE.
Strong engagement is the single most important factor in making learning successful. Think about the best teacher you ever had. What was it that made them stand out from the crowd? These people instinctively understood The AEGGEN Principle.
So why rearrange the letters of ENGAGE?
AEGGEN, as well as being an anagram of
ENGAGE, is an acronym that describes the process followed by
jericho for the delivery of successful training.
AEGGEN stands for:
Amuse or entertain - to occupy in an agreeable or pleasing way
Excite - to stir to action or feeling
Grip - to hold the interest or attention of
Gratify - to grant or have what is demanded by / satisfy a need or desire
Educate - to develop the innate capacities of
Nurture - to help grow or develop
Why The AEGGEN Principle?
What kind of things do we remember best? The fun, exciting things or the boring mundane things? Of course, the answer is the things that are fun and exciting. The business world, however, all too often encourages us to be calm and emotionless. Everyone knows that life is simply not like that and neither should it be.
Of course, it is never advisable to walk into work dressed like Coco the Clown, however if you want your people to retain information and develop, then you need them to enjoy the training they are provided with. How many painfully boring training sessions have you been made to sit through? I bet you can't even remember what they were about any more.
However are there any training sessions that stick out in your memory? If you can, I can wager two things relating to the memory. Firstly, the trainer was probably both engaging and entertaining and secondly, you still remember the key messages of what you were taught during that session. These trainers either understand AEGGEN instinctively, or have learnt to deliver training in that way.
Now, some people may be fearful of this approach, believing that humour somehow detracts from the content of the learning. Some may think "I'm here to learn, not be entertained!". With
AEGGEN, however, the point is to make the entertainment part of the process, not a substitute for the content.
An example of how AEGGEN works.
The following video shows an experiment carried out in Stockholm. Take 106 seconds out of your life to watch it! You won't regret it.
You won't forget this video! Such is the nature of emotive learning. Such is The
AEGGEN Principle.