Sales Management
So, I guess being a good sales person comes down to having the gift of the gab? Wrong, wrong, wrong! Of course, you have to know your onions - especially if you're selling onions - however your unlikely to shift any if all the customer needs is aubergines!
Most people have two eyes, two ears and one mouth. Good sales people will tell you that is the ratio you should use them in. If you want to sell to a customer, you first of all need to work out what they
really need.
jericho can work with you to strengthen and develop the core skills of your key sales people and negotiators.
Brand Management
A brand is a symbolic embodiment of all the information connected to a company, product or service. Not just a logo then? Why is branding important? Who am I trying to reach with my brand? What does the brand say about the business? Why do companies re-brand?
A company logo might be referred to as a brand, however a brand is not simply what you see. When you look at a company's logo, what do you think of? A brand is a culmination of all the experiences, all of the word-of-mouth, all of the press and news reports that you have ever heard associated with the business that it represents.
jericho can work alongside you to either brand or re-brand your product, service or organisation.
Customer Experience
Every touch-point between the company and the customer is an opportunity to impress or distress. What is a Moment of Truth? Why is keeping a current customer more important that gaining a new one? How can I tell if a customer is having a good experience?
How many businesses are so busy trying to win new customers that they forget about those that they've already won? Customer Experience is the principle sitting behind a company's ability to optimise their customer retention.
jericho can work with you to understand and redefine your business' Customer Experience strategy.
Presentation Skills
A survey of 'biggest fears' undertaken in 1977* showed that 41% of people were afraid of public speaking, yet only 19% were afraid of death. Jerry Seinfeld said of this "Following that logic, at a funeral, the person delivering the eulogy would rather be in the box!" * Book of Lists 1977
Good presentation skills isn't simply about how good you are at building a PowerPoint deck. There is no doubt that PowerPoint can be a very useful and powerful tool, however the danger is assuming that the presentation will go well simply because you have crammed as much information as possible into the deck. You need to ask yourself how to engage an audience. You need to ask yourself how people take information on board. jericho can work with you to develop the skills of your key presenters.
Interested in finding out more? Why not Contact Us for an informal chat?...