“Learning Faster is the only
Sustainable Competitive Advantage*”
*Arie de Geus
In today's fast-paced business world, it can often be very difficult to distinguish between one business' offerings and another's. In highly competitive industries there can often be little to separate companies in terms of the products, prices and routes to market. They typically use the same or competing technologies, purchase from the same suppliers and target the same customers. Consumers get bombarded with so much information that it all blends into a wall of indistinguishable 'white noise'.
So how do we, as consumers, make a choice? Sometimes this comes down to the last person we spoke about the matter. Why the last person? Well, very often that person has either impressed you enough to either transact or stay with their business, or may have even distressed you to the extent that you decide to choose or switch to another provider.
So, as a business, getting the right people in place is important, however staying ahead of the competition often comes down to making sure that those people are equipped with the right skills and information. This is whe
re jericho comes in...